User Experience and Civic Engagement
By Andrew Battista
September Featured Essay
One night last summer, my friends and I visited the Bronx to see the New York Botanical Garden. After several hours of drinking cocktails and waiting in line for a glimpse of some Frida Kahlo paintings, we determined that our next move—dinner in an Italian market near Arthur Avenue—would require a mile-plus walk or a schlep of a similar distance to the subway. We waited a few minutes alongside Fordham Road before realizing that it could legitimately take half an hour until an empty cab would stop. We weren’t in Manhattan anymore. So we pulled out an iPhone, tapped a few buttons, and then watched as an icon representing an Uber SUV inched across the screen and toward our location, pinpointed on a map. After a few minutes, we looked up and saw a giant, air-conditioned Cadillac Escalade approaching the curb. Crisis averted.